“Things were very fragmented in different documents or with different people, so using technologies like this really seems to have resonated very well,” Zavery says. Most customers were abandoning more manual processes to use Tables instead, not coming from a rival service. On average, customers would use Tables in a department with around 30 to 40 people, they found. However, the team found Tables was adopted across a variety of industries beyond these, as hoped. Popular use cases included inventory management, healthcare supply tracking and use in mortgage-lending workflows. ![]() “If you saw what happened with COVID, I think work-tracking became a pretty big area of interest for many customers who we’re speaking to,” he says, explaining that everyone was trying to quickly digitize. The pandemic also likely played a role in Tables’ adoption, Zavery noted. ![]() The team saw Tables as a potential solution for a variety of use cases, including of course project management, as well as IT operations, customer service tracking, CRM, recruiting, product development and more. Instead of tracking those sorts of notes and tasks associated with a project across various documents that have to be manually updated by team members, Tables uses bots to help take on some of the administrative duties involved in guiding team members through a project - like scheduling recurring email reminders when tasks are overdue, messaging a chat room when new forms are received, moving tasks to other people’s work queues, or updating tasks when schedules are changed. He said he was inspired to work on Tables because he always had a difficult time tracking projects, as teams shared notes and tasks across different documents, which quickly got out of date. The Tables project was started by long-time Google employee, now Tables’ GM, Tim Gleason, who spent 10 years at the company and many more before that in the tech industry. Today, Google says Tables will officially “graduate” from Area 120 to become an official Google product by joining Google Cloud, which it expects to complete in the next year. Last fall, Google’s in-house incubator Area 120 introduced a new work-tracking tool called Tables, an AirTable rival that allows for tracking projects more efficiently using automation.
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