![]() ![]() Its focus on getting comfortable while stripping down-please, not all the way!-has generated more than 4.4 ball-ion views so far. Cavalero probably wasn't even aware that maybe there is a real Hans inside of him."Īnother plus: "He's a very recognizable TV personality, and he's got a solid fanbase on social media," Nadkarni says.Īs part of the campaign, the brand launched an #OvershareInYourUnderwear challenge on TikTok. Boxer briefswith the length of traditional boxer shorts and the form-fitting profile of briefsare the overwhelming national favorite, laying claim to nearly 40 percent of the 2.7 billion. Hanes Mens FreshIQ Assorted Blues Boxer Briefs w/ ComfortSoft Waistband 10-Pack. "The improv skills he brought to the table were undeniable. (17) 17 product ratings - Hanes Mens 3-Pack Comfort Flex Boxer Briefs Fit Ultra Soft Cotton Stretch Wick. Advertiser Hanes Advertiser Profiles Facebook, Twitter, YouTube Products Hanes Comfort Flex Fit Total Support Pouch Boxer Briefs Songs - Add None have been identified for this spot Ad URL Mood Funny Actors - Add None have been identified for this spot. Wow, that team sure knows how to handle creative briefs!ĭuring the casting session, "Tony's presence and energy as Hans was so arresting," recalls senior agency art director Rushil Nadkarni. Ma11:26 AM Eastern Daylight Time WINSTON-SALEM, N.C. We then leaned into the slightly metaphysical quasi self-help aspects, and out of that the Hans character was born." We spun that into 'Ball-ance,' a tongue-in-cheek vibe helping guys approach the outside world with calm and confidence. COMMERCIALS: N/A CREDITS Lopes Picture Co. ![]() "The main benefit of the product is separation support. "This is the first new men's product that Hanes has launched in a while, so we wanted a memorable and unexpected way to do get a lot of information across," Martin Agency creative director John Szalay tells Muse. 1 Brand of Underwear 1, introduces the new X-Temp Total Support Pouch with. It's all sight gags and nutty wordplay-but it works. Ap10:30 AM Eastern Daylight Time WINSTON-SALEM, N.C.- ( BUSINESS WIRE )- Hanes, America’s No. Working through Tool, Paul Briganti of SNL fame directs with his self-consciously stupid style.
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